In collaboration with Bon Appétit, OMSI sought to establish a distinct identity for its new eatery, Theory. We aimed to create an immersive space seamlessly integrating various science programs, events, and distinctive dining experiences.
I led the rapid development of Theory's brand from scratch, overseeing a dedicated team. We crafted a cohesive brand identity, developed a compelling visual language, and designed environmental graphics. We also implemented educational digital displays to enhance visitor engagement. The project was met with enthusiastic public reception, affirming our branding strategy's effectiveness.