Jama Software was transforming its business philosophy and recognized that its existing brand identity no longer aligned with its evolving vision. To address this, we enlisted an external agency to craft a new logo and establish the foundational brand pillars. Building on this new identity, revamping Jama’s various touchpoints became essential.

Collaborating closely with sales, product, support, and UX teams, my team and I spearheaded the effort to ensure a cohesive brand experience. Despite challenging timelines, we successfully orchestrated a timely launch with a comprehensive suite of internal and external branding materials, effectively broadcasting Jama’s renewed brand to the world.